South Carolina Online Marketing Blog
At DigitalCoast, one of the things we believe in is educating the public about digital marketing. Here you will find topics that cover social media marketing, website design, paid advertising, and much more.
Local SEO: Optimizing Your Business for Local Search and Beyond
In the digital age, how consumers search for and discover businesses has profoundly transformed. Local search has become a fundamental part of the online landscape, and for companies of all sizes, optimizing for local SEO is no longer a [...]
11 Big Google Ranking Factors
Google, the search engine, was the past, is present, and will be the future of the technology advancements. Google is the first thing that comes to mind when you think of exploring or searching for anything new. There are examples [...]
Unlocking Digital Success: Your Guide to Effective Marketing Strategies
In the ever-changing business landscape, shifting from traditional strategies to innovative experiments has become a pivotal aspect of success. Gone are the days when conventional marketing methods were enough to reach the target audience. Today, the digital realm demands a [...]
Why Every Small Business Needs SEO
Chances are, you're at least familiar with how your business can benefit from search engine optimization (SEO). Maybe you've even considered it in the past. After all, it increases the chance that a prospective customer finds you via an online [...]
How To Choose The Right Web Design Company in South Carolina
Top 5 Tips For Choosing The Right Web Design Company in Charleston, SC It’s never been more important than it is today for small businesses and individuals to have a strong, professional online presence. Along with that, unless you know [...]
7 Ways Social Media Can Help Your Business Grow
Social media is everything these days. At least, it is if you’re a business who wants to improve their online presence, anyway! Any business with a solid social media presence will always have the chance to get a leg up [...]
Growing Your Start-up With Digital Marketing Specialists
Running a start-up company can be daunting and terrifying. With so many risks involved, and so much responsibility on your shoulders as an entrepreneur, it’s crucial to make the best of any professional advice you can get, and learn from [...]
How Your SC Business Can Benefit From SEO
Marketing is a never-ending cost that businesses simply cannot afford to ignore. Done poorly, however, and your marketing efforts can quickly become a black hole in which you never see a return. That is why you need to diversify your [...]
What is A/B Testing?
So you’ve decided to start your own business and promote your products and services through a website. The digital world makes it easy for people from different backgrounds and parts of the world to connect, which helps when you’re trying [...]
Website Videos are More Interactive and Informative
At DigitalCoast Marketing, located in Charleston, South Carolina, we know the importance of adding video content to your website. It has been proven that websites with videos perform better than those with static content. In addition, videos are recognized, [...]
Are Micro-Influencers The Future of Marketing?
As a digital marketing agency in Charleston, South Carolina, we know that brands have been forced to transform the way that they market ever since the rise of social media. Over the last five years, the need for using [...]
The Benefits of Business Blogging for Marketers
As the premier digital marketing agency in Charleston, South Carolina, we are often asked about the necessity of blogging. Some see it as a waste of time but those who blog know that nothing could be further from the truth. [...]
The 2019 SEO Trends That Matter
2018 has been a momentous year in the world of search engine optimization (SEO). Throughout the year, we saw algorithm updates, the havoc GDPR caused, and an increased emphasis on E-A-T for content. It’s no surprise that, with 2019 fast [...]
4 Ways a Website Can Boost Your Business
The Internet makes it easier than ever for people to find what they’re looking for. This applies to searching for products and services because a website that advertises their items save people the trouble of driving through their neighborhood [...]
A Guide to Building Your Business With Pay-Per-Click Advertising
Building a business from the ground up is a time-consuming and challenging process. But advertising your brand does not have to be the most difficult part of creating a presence in the consumer market. Marketing strategy can make or break [...]
Why Online Marketing Is Better Than Traditional Methods
While most marketers use a mixture of digital and print methods, online marketing is becoming more and more important within the advertising marketplace. This is no wonder since the average American is online a staggering twenty-four hours a week. Online [...]
Online Marketing Strategies
In the current and ever-growing internet culture, marketing your business through the use of online methods and platforms is the key to its success. The successes brought to businesses over the years from traditional forms of advertising such as newspapers, [...]
4 Reasons Why Online Marketing is Essential
Marketing your business on the internet is now a key part of its overall success in today’s growing digital culture. The future of marketing no longer relies completely on traditional forms of advertising such as newspapers, radio ads, or television [...]
How Can I Create a Winning Social Media Marketing Strategy?
In the past, social media was not considered a viable option for marketing a business. However, over the years, the idea of social media marketing has changed as the industry has matured. Social media websites such as Facebook and Instagram [...]
What You Should Look for in a Digital Marketing Agency
While building a stunning website and a polished marketing plan are two key components to running a successful business, it’s understandable that not everyone has access to the skills and resources needed to implement these necessities. This is where a [...]
Are Online Reviews Important to Your Business?
As a digital marketing agency in Charleston, SC, we get asked whether online reviews are important to their business. We’ve noticed that many businesses are reluctant to manage customer reviews on business review sites because they don’t want to end [...]
What are the Advantages of Advertising on LinkedIn?
As a digital marketing agency in Charleston, South Carolina, we help clients produce effective advertising campaigns for LinkedIn. LinkedIn was created in 2002 to connect companies and people with similar professional backgrounds. With over 400 million members, it makes sense [...]
Small Business SEO Advantages
As an online marketing agency in Charleston, South Carolina, we help many small businesses with search engine optimization (SEO). When small business owners think about getting involved in SEO, they often become intimidated. Small businesses see massive corporations and large [...]
Why is Digital Marketing So Important?
As a digital marketing company in South Carolina, our entire focus, obviously, is on digital marketing. Why is digital marketing so important? Simple. It is the fastest growing force in the current marketing arena, it will be the future of [...]
Is Email Marketing a Good Fit For My Business?
As a digital marketing company in Charleston, South Carolina, we help with email marketing. Email marketing seems to be one of those buzz words you hear repeated, ad nauseam, on the internet, at conferences, and during marketing strategy meetings. The claim is that [...]