Social Media Marketing 2017-02-18T00:16:36+00:00

Social Media Marketing Experts in Charleston, South Carolina

Today’s marketing isn’t just what you say about your brand; it’s what others say too. Social media marketing (SMM) is about building deeper relationships with consumers to earn positive digital word-of-mouth. We’ll help you create, share, and manage targeted content that attracts attention and encourages consumers to share your message across their social networks. We’ll also help you foster a trusted awareness of your brand.

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Build Your Community. Build Referrals.
Reap the SEO Benefits.

Our social media marketing experts actively shape your “brand,” increase awareness & give your business a personalized “voice” online.

Using social media platforms such Facebook, Twitter, and Google +, we’ll create and manage a social media campaign that builds confidence by communicating your company’s character and reputation to consumers. Through continuous weekly posting, we’ll maintain top-of-mind awareness. Through social media, we’ll help you connect with your audience, share your content, and drive traffic to your website. To help you reap the SEO benefits, we’ll populate and optimize your company’s social profiles and post content that supports your ongoing SEO initiatives.

Social Media Audit Report

1: Social Media Audit

Getting the Lay of the Land

First, we conduct a social media audit to assess your current social media use and how it’s working. We discover who is currently connecting with you via social, which social media sites your target market uses, and how your social media presence compares to your competitors. During this first step, we identify your business’s audience, which social networks your audience spends time on, their demographics and behaviors, and how to target the customers you want.

2. Define Social Media Goals & Marketing Plan

Targeting Your Audience

After we’ve conducted an audit of your social media, our social media experts learn about your goals such as branding, communicating with customers, generating good reviews for your business, and so on. We will align these goals with your broader marketing strategy to create a social media marketing plan that supports your overall business goals.

Social Media Marketing Plan
Social Media Accounts

3.  Create or Improve Social Accounts

Building the Best Social Media Presence

After our social media audit, we optimize your social media presence using networks that best meet your goals. If you don’t already have social media profiles, we build them with your goals and audience in mind. Generally speaking, we fill out your social media profiles and we use images and text that are optimized for the social network in question. We also cross-promote your social accounts to extend the reach of your content.

4.  Generate Social Media Ideas & Topics

We research the kinds of content and information that will get you the most engagement. We look into what others in your industry are sharing and come up with ideas for social sharing that distinguish your business from competitors and appeal to prospects they might be missing. We also research what content consumers are sharing and when and why they share as a basis for your social media marketing messages.

Local SEO
Social Media Calendar

5.  Content Plan & Editorial Calendar

After we’ve researched social media ideas and topics, we create an editorial calendar that lays out the types of content we intend to post and to promote on social media, how often we will post, the target audience for each type of content, and the best channels to promote your content. We follow this editorial calendar to publish Facebook posts, Tweets, and other content we plan to use during your social media campaigns.

6.  Test, Evaluate & Adjust Social Media Marketing Plan

Like any other social media marketing plan, your plan will constantly be evolving. That’s why we constantly monitor your social media marketing. As new networks emerge, we may add them to your plan. When we attain goals, we’ll set new targets. We also provide you with an online portal so that you can easily measure the success of your social media marketing efforts.

Social Media Analysis

Increase
Exposure

Social media marketing can help spread the word about your quality products and services. We’ll not only get the word out, but we can manage your social media accounts, update content and track the results, leaving you free to run your business.

Conversations with Customers

Our social media marketing service experts show you where people are talking about you, the areas where you can best get involved, and the tactics to help your company increase brand awareness.

74% of consumers rely on social media to influence their purchasing decisions. If your business isn’t present on social media, you’re missing the opportunity to build deeper relationships with your customers.

Your customers expect to find you where they spend their time, and with 72% of all internet users now active on social media, your customers expect you to be there too. Also, with 80% of US network users preferring to connect to brands through Facebook, your company can’t afford to miss out on the “conversation.” We’ll make sure you’re heard.

Be Social. Build Your Brand.

Contact DigitalCoast Marketing to speak with our social media experts on how to improve your online marketing efforts. You won’t talk to a sales person because we don’t have any. You won’t get a high-pressure sales pitch because we don’t use one. Instead, you’ll talk to a social media marketing expert who will have a frank discussion on how DigitalCoast can help you generate new leads and customers online.

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