While building a stunning website and a polished marketing plan are two key components to running a successful business, it’s understandable that not everyone has access to the skills and resources needed to implement these necessities. This is where a company that specializes in both digital marketing and web design comes in. However, not [...]
As a digital marketing agency in Charleston, SC, we get asked whether online reviews are important to their business. We’ve noticed that many businesses are reluctant to manage customer reviews on business review sites because they don’t want to end up receiving negative online business reviews. We’ve also noticed that some businesses simply have unmanaged [...]
I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because it’s the “thing to do,” but that’s as far as they're willing to go. There’s [...]
SEO, or search engine optimization, is always changing. New search algorithms developed every year or so create new rules and practices surrounding SEO. To SEO strategists, like those at the Charleston SEO company of DigitalCoast Marketing, this means more analytics and finding effective ways to implement SEO. To business owners, this means constantly updating [...]
