It’s no secret that your company requires a strong online presence to succeed in today’s digital world. However, developing and implementing a digital marketing plan can be difficult, especially if you don’t know where to begin. 

Don’t worry because this article will cover some of the best tools for developing an effective digital marketing strategy. So, keep reading for some useful advice.

What Are Digital Marketing Tools?

At its most basic form, marketing tools are techniques, strategic plans, or software used to promote a company’s products or services to increase sales. In this case, the marketing tools referenced here are the technology you can use to help you with your day-to-day responsibilities as a marketer.

Connecting with individuals at the right time and in the right place is key to running a successful business. That means knowing how and where to meet with or connect with your potential clients by targeting where they are spending their valuable time and money.

Companies employ digital channels such as:

  • Email marketing
  • Search Engine Optimization
  • Social media

These, among various other websites, help them engage with customers based on characterized customer behavior. 

In general, we can break these down into x categories:

1. All in one tool

  • Coschedule

2. CRM (Customer Relationship Management)

  • HubSpot CRM

3. Design

  • Canva

4. Email Marketing

  • MailChimp

5. SEO

  • SEMrush

6. Social Media Management

  • Hootsuite

7. Video Marketing

  • Viewbix

How to Choose the Best Tools

Some tools are free, some provide a free trial, while others cost anywhere from a few dollars to thousands of dollars every month. Using the correct tools results in a more effective digital marketing plan. 

If your team already has their hands full, you can have digital marketing agencies handle the marketing side of things. The best time to investigate tools is before you need them, so you have enough time to choose the best ones for you.

Consider the following while selecting marketing tools:

  1. Cost – you might have to pay a little more for premium features, but you also have access to amazing, free tools like Google Analytics.
  2. Simple Setup – consider how easy it is to set up when looking for a free trial.
  3. Simple to manage — preferably, find a tool that your team can use with ease. Think about what the tool offers and if it’ll be able to adapt as your business expands or the environment changes.
  4. Integration – your tools need communication to perform optimally. So it’s best if you opt for a single multipurpose tool.

Best Tools

Digital marketing has become more difficult because of the ever-changing technological world. There’s an ever-increasing amount of duties needed to keep your business afloat that your team can’t handle on their own.

The solution to this is to automate some operations and engage tools to manage your team and collaborate communication systems, among other things. Here are seven tools to help you create a more effective digital marketing strategy.

1. Coschedule: Best All-In-One Tool

This comprehensive content marketing tool makes task management easier. It’s capable of creating and scheduling social media posts for different platforms like Facebook, Pinterest, Twitter, and Instagram. Also, its ability to be incorporated into WordPress makes it a superior tool compared to other options. When you write a post, it can be instantly shared on social media. 

Key Features

  • Keep track of various types of assignments by creating and assigning tasks
  • Create social media postings within the software by posting text and media
  • It is both free and simple to set up
  • Reliable online support and customer service system
  • ReQueue ensures consistency in your social media posts
  • Metrics for your team and simple monitoring of your team’s success on specific projects
  • Social engagement reports use built-in analytics tools to provide crucial indicators

2. HubSpot CRM: Best CRM (Customer Relationship Management)

This is one of the best platforms for marketing professionals to use for increasing sales activity and handling client contacts. With its interactive visual dashboard, you can also get a birdseye perspective of its sales pipeline. Working with digital marketing companies is another efficient way to boost your buyer-customer relationship.

Key Features

  • Designing a responsive user interface
  • Lets you keep track of all your business transactions
  • Helps you easily schedule meetings
  • It includes a built-in email automation system
  • User-friendly 
  • Visual, interactive dashboard
  • Live-chat features

3. Canva: Best Design

Canva is the recommended tool for marketing teams to use when creating visual material in various marketing initiatives. The nicest part about this application is that it provides professional design templates that allow you to produce amazing graphic material without needing an expert in graphic design.

It visually helps you generate a wide range of materials. You can make gorgeous infographics that captivate people with your information or films that help them understand more about your product/service. Letting a web design company could help get things off your plate so you can focus on other things.

Key Features

  • Allows you to produce a variety of stuff
  • It has several complex image editing features
  • You may enhance the impact of your designs by using free icons

4. Mailchimp: Best Email Marketing

This is a popular comprehensive marketing platform known for its ability to develop significant email marketing campaigns. Also, this program can help you create professional emails for your consumers and increase sales.

The email templates and drag-and-drop design allows you to generate interesting communications quickly. What’s more, MailChimp allows you to manage various email campaigns and track them in real-time to ensure that all of your efforts yield the intended results.

Key Features

  • Create and save email templates to save time when composing frequently used emails
  • Aids in increasing customer engagement and response rate
  • The content studio houses photos and files that you can easily utilize in emails
  • You can use this feature to create transactional emails, such as order confirmation emails
  • Analyzing audience activity and interaction is feasible thanks to integrated analytics solutions

5. SEMrush: Best SEO

SEMrush is a highly-rated digital marketing tool for businesses that you can use to plan and track all of your SEO activities. It enables you to find important keywords for your website, examine your competitors’ SEO techniques, and produce SEO-friendly website and blogging material. 

If you’re unfamiliar with SEO, consider delegating your marketing tasks to SEO firms that could simplify your life.

Aside from SEO, SEMrush can assist you with PPC (pay-per-click) marketing campaigns to increase sales for your company. It is a comprehensive platform covering all of your SEO and SEM demands, such as backlink monitoring, organic traffic insights, data auditing, competitive research, etc.

Key Features

  • It includes a plethora of handy tools and functions
  • Suitable for all sizes of marketing teams
  • Data-driven solutions for creating an effective content strategy

6. Hootsuite: Best Social media

Hootsuite allows businesses to market to manage all of their social media initiatives. With this program, you can effortlessly organize, create, and coordinate your social media campaigns.

Individual team members can have varying permission levels, allowing you to restrict what they can access. Permissions can be set separately at the organizational, team, and social account levels.

Key Features

  • Monitoring the performance of all your social media accounts from a single location
  • Developing and managing social media ad campaigns with this tool
  • View and Respond to consumer messages and inquiries from various social media accounts directly from Hootsuite’s Inbox

7. Viewbix: Best Video Marketing

Viewbix is a video platform that allows businesses to improve their video marketing strategy. Advanced video analytics allows you to evaluate your videos’ performance and obtain essential data to tailor videos for higher viewer engagement.

You can simply detect the areas of your videos that most users find engaging by using Viewbix. This allows you to develop meaningful content that effectively communicates with your audience.

Key Features

  • Cross-platform distribution is supported
  • Analysis of viewer engagement and real-time campaign optimization
  • You can provide links to videos

Conclusion 

You can optimize your marketing campaigns while also automating a slew of chores with the correct tools. Any of the tools listed above can be used to build an effective digital marketing stack. Make sure to see what works best for your company and budget.

Once you’ve figured out your digital marketing tools, you’ll be able to move forward with your campaigns with confidence and keep a better pulse on your marketing efforts.