Search Engine Optimization 2017-02-20T23:25:21+00:00

Charleston SC Search Engine Optimization Professionals

At DigitalCoast Marketing, we’re an experienced and talented team of consultants who live and breathe search engine optimization (SEO). We work in the most competitive industries, in many locations, and with brands from large to small. We offer effective strategies for your company’s online marketing objectives including website optimization, local citation management, content creation, and consulting.

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Increase Your Visibility

Our Charleston SC search engine optimization (SEO) and content marketing services can increase visibility for “organic” (free) search results to deliver high quality, targeted traffic to your website.

Our SEO specialists follow established webmaster guidelines to enhance the ability of search engines to identify your products and services and to increase your website’s visibility for the most targeted, lucrative searches.

SEO Site Audit Report

1.  Website & SEO Audit

Checking Your Website’s “Health”

First, we work with your business to understand and to refine your marketing goals. With these goals in mind, we conduct an “SEO Audit.” An SEO Audit is a “health check” for your website. We analyze the technical infrastructure of your website, the on-page elements, and the off-page essentials to optimize your site’s search engine visibility, usability, and conversion of your site’s visitors into leads. This SEO audit will become the blueprint for our team’s SEO strategy for your business.

2.  On-Page SEO

Turbo-Charging Your Website

For search engine optimization, on-page (or on-site) optimization refers to factors that impact your website and its page listings in natural (unpaid) search results. These factors include the speed of your site, coding, content, and much more. Using your SEO audit, we work to fix, improve, and tweak these factors to “turbo-charge” your website into a winning marketing platform.

On Page SEO
Inbound Link Building

3.  Inbound Link Building

Creating Paths to Your Website

Part of a successful SEO strategy includes focusing on inbound links to your website. An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site. Inbound links are a signal to search engines regarding your website’s popularity and authority. We create inbound links from thousands of authoritative websites including listed directories, citation websites, guest-posting opportunities, industry-specific directories and other submission sites.

4.  Local SEO

Displaying Your Website for Local Searches

Local SEO allows your business to promote your business to local consumers at exactly the time they’re looking for your products or services. Local SEO uses search engines like Google and business directories like Yelp, Superpages, and more. Using Local SEO, we ensure that business will be visible online to potential customers in your local region who are searching for your products and services. We submit and maintain your business information and your website to hundreds of the most authoritative local business website directories such as Yelp, Angie’s List, and Foursquare, maps, GPS, navigation systems, and 411 directories.

Local SEO
Content Marketing

5.  Content Marketing

Building Reputation with Your Website

Content is the reason why anyone conducts an online search in the first place. Consumers are looking for guidance and information about products and services. Think of content marketing like a “first date.” If you’re only talking about yourself, you’re not getting a second date. Through our content writing services, we’ll help you build trust that is personal and relevant to your customers’ needs. Importantly, our content writing services will incorporate the keywords and phrases that consumers are searching for online so that your website stands head and shoulders above your competitors’ rankings in online search results.

6.  Measuring & Reporting

Tracking Your Website’s Performance

You can’t manage what you don’t measure. We give you an online portal that displays all of the information about your website including site traffic data, paid advertising, social media marketing, and other metrics in an easy-to-understand format. These reports aren’t “vanity metrics” such as showing how you rank #1 for terms no one is searching for online. These reports and their metrics are real-world measurements that turn into real-world leads. We use the data in these reports to monitor and enhance your marketing efforts. Also, we work with you one-on-one to review and to explain these reports to ensure that your search marketing investment is working for you.

Digital Marketing Dashboard

Amazing
Results

Our search marketing experts are building a reputation for achieving remarkable SEO results, even in the most competitive markets spaces, one client at a time.

SEO Case Study

The goal was to increase organic traffic while encouraging visitors to remain on the site to convert to leads by either calling the law firm or filling out a contact form.

Before the project, the site received approximately 4,000 visitors per month but it had a high bounce rate which meant that most visitors were leaving the site after visiting one page. The challenge was that online marketing for lawyer’s services in the locality saw an increase of nearly 35% from 2013 to 2014.

Beginning May 2014, our solution to increase traffic while reducing the site’s bounce rate involved several aspects of search engine optimization including extensive online competitor analysis, key word and key phrase research, site navigation improvements, additional calls to action throughout the site, local directory optimization, quality backlink building, and content creation concerning the firm’s three main practice areas. The end result was a 342% increase in site traffic, a 88% decrease in the bounce rate, and a 94% increase in new client calls and contacts.

Search engine optimization experts in South Carolina
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Be Visible. Dominate Online.

Contact DigitalCoast Marketing to speak with our SEO experts on how to improve your visibility in the major search engines. You won’t talk to a sales person because we don’t have any. You won’t get a high-pressure sales pitch because we don’t use one. Instead, you’ll talk to a SEO expert who will have a frank discussion on how DigitalCoast can help you generate new leads and customers online.

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