3. Research Keywords & Phrases
The Right Words are Powerful
After we identify your ideal customer, we research the keywords and the phrases for your campaign that will best match a user’s search online. We use various tools such as Google’s Keyword Planner, Google Trends, and Bing Ads Intelligence, tools to conduct research. Our keyword research includes monthly search volume data, estimated click-through rates, and metrics that allow us to choose the best, most profitable contextual content and keywords for your ads.