So, you run a physical business? That’s great!
Even in today’s digital society, we still need physical support in the real world. From catering to packaging, transport to hospitality, and beyond, there are so many different markets that operate offline and, in some cases, rarely cross over with the digital realm.
That doesn’t mean that these businesses don’t need an online presence.
As a dedicated web design and digital marketing company based in Charleston, SC, Digital Coast Marketing knows the importance of getting your business’s name out there online.
If you’re not sure that you need an online presence, then read on to find out just some of the reasons why you should have one and how we can help you to build and optimize it.
Why Does My Business Need An Online Presence?
The simple reason why your business needs an online presence is because of your customers, and potential customers, have one.
They’ll be searching for services like yours, and if they can’t find you, they’ll go to your competitors.
Research shows that 4.54 billion people use the internet currently, and 5.19 billion access the internet via a smartphone.
That means that you’ll be invisible to almost half the world’s population if you don’t have an online presence.
It doesn’t matter if you don’t want to reach all those people; you’ll be missing out on reaching your target audience too.
But I Already Use Physical Advertising- Why Do I Need To Be Online Too?
Physical advertising is excellent for improving brand recognition and authority, but it needs to be supported by a robust online presence.
After all, someone might walk past your poster and realize that they need your services, but chances are they’re more likely to search online.
If they don’t find your business, then they’ll probably just use one of the companies they do find online.
Finding a company on the internet offers them convenience and speed, so why would a consumer go out searching for a billboard when they could just whip out their phone?
How Do I Go About Creating An Online Presence For My Physical Business?
The first step towards a robust online presence that makes an impact on your organization is to create a website.
Quality websites are essential, because if they’re not optimized for both form and function, then users will quickly click off and find one that is.
That’s why working with web design specialists like us can help. Our experienced team can support you through all the stages of designing, creating, and maintaining your website, so that you can sit back and reap the benefits without having to put in all the hard work.
How Do I Get My Website Noticed?
Creating a website is only the first stage in the process of building a recognizable online presence that creates physical world benefits.
The next stage is to get your website noticed. To do that, you need it to rank on search engines like Google, Yahoo, and others.
This involves using Search Engine Optimization (SEO) techniques. These include finding and targeting specific keywords, building website authority, and helping your website get noticed for local searches, so you can reach the customers you’re aiming at.
We can help you with all this and make sure that every time a potential customer types in your service offering, they see your business first.
Our experts can also help you to coordinate paid advertising campaigns that stand out and make your business the most visible out of all the sites that are ranking for your keywords.
That means you’ll be able to get to and stay at the top of everyone’s minds. Cost-effective solutions like Pay Per Click (PPC) campaigns, mean that you can easily reach your target market without having to spend a fortune.
Because you only pay when someone clicks on your site, you’ll be able to achieve measurable results.
If only you could get that kind of deal on a billboard, right?
Is My Website The Only Online Presence My Business Needs?
As well as a website, your company also needs to be represented on other platforms.
One of the most common is social media. These platforms, which include Facebook, Twitter, Instagram, and more, are designed to increase social interaction and allow your brand to show off its human side.
Your business can prove to customers that you’re more than just the sum of your parts by sharing information and insight on social media.
Social media is also a quick and easy way to share updates with customers, such as new opening times or new product launches.
It can take a lot of time to manage a quality social media strategy, which is why we offer a social media marketing service. This can be tailored to meet the individual needs of your organization, so you reach the customers you’re aiming for.
We can help you build a presence on the platforms you like, and then engage with your audience, making it easier for you to turn interested parties into customers.
Everyone Likes Watching Videos Online- Should My Business Be Using Them?
Video marketing is a great way to reach a whole new online segment and show your business in a new light.
However, it’s vital that video marketing is done right.
Ever watched a cat video with poor lighting and shaky footage? You’re probably not going to go back and watch another from them, are you?
The sleek, glossy cat videos with funny animation and lively background music are the ones that get views and make an impact.
The same goes for your corporate videos. You need to create video content that will stand out. Our team can provide video marketing that will resonate with viewers and leave them coming back for more.
Building a robust online presence can be a challenge, which is why the team here at Digital Coast Marketing is here to help. Get in touch, and we’ll be happy to talk you through how we can get your business seen online.