South Carolina Online Marketing Blog
At DigitalCoast, one of the things we believe in is educating the public about digital marketing. Here you will find topics that cover social media marketing, website design, paid advertising, and much more.
4 Reasons Why Online Marketing Is Essential For All Businesses
Marketing your business on the internet is now a key part of its overall success in today’s growing digital culture. The future of marketing no longer relies completely on traditional forms of advertising such as newspapers, radio ads, or [...]
Boost Your Brand With Effective Social Media Marketing Strategies
In the past, social media was not considered a viable option for marketing a business. However, over the years, the idea of social media marketing has changed as the industry has matured. Social media websites such as Facebook and Instagram [...]
Key Factors to Consider When Choosing a Digital Marketing Agency
While building a stunning website and a polished marketing plan are two key components to running a successful business, it’s understandable that not everyone has access to the skills and resources needed to implement these necessities. This is where [...]
Are Online Reviews Important to Your Business?
As a digital marketing agency in Charleston, SC, we get asked whether online reviews are important to their business. We’ve noticed that many businesses are reluctant to manage customer reviews on business review sites because they don’t want to end [...]
Unlocking The Benefits Of Advertising On LinkedIn
As a digital marketing agency in Charleston, South Carolina, we help clients produce effective advertising campaigns for LinkedIn. LinkedIn was created in 2002 to connect companies and people with similar professional backgrounds. With over 400 million members, it makes sense [...]
Small Business SEO Advantages
As an online marketing agency in Charleston, South Carolina, we help many small businesses with search engine optimization (SEO). When small business owners think about getting involved in SEO, they often become intimidated. Small businesses see massive corporations and [...]
Understanding The Importance Of Digital Marketing
As a digital marketing company in South Carolina, our entire focus, obviously, is on digital marketing. Why is digital marketing so important? Simple. It is the fastest growing force in the current marketing arena, it will be the future [...]
Maximize Your Business Potential With Email Marketing
As a digital marketing company in Charleston, South Carolina, we help with email marketing. Email marketing seems to be one of those buzz words you hear repeated, ad nauseam, on the internet, at conferences, and during marketing strategy meetings. The claim is that [...]
Website Design Company: Is A Mobile Friendly Website Really Needed?
As a web design company in Charleston SC, we believe having a website is a great start to getting your business online, but unfortunately, it's not enough. With more and more people switching from their desktops to handheld devices, it [...]
Boost Your Business Website With Essential Web Design Tips
As a website design company in Charleston SC, we know that your website is often the most significant marketing method you have. A colorful, professional and informative website can serve as a silent salesman by teaching potential customers about [...]
A Guide to Understanding Google’s Local 3-Pack
As an SEO agency in Charleston, SC, we keep a close eye on any changes Google makes to displaying search results. For example, Google made a major change to the way it displays the top results in local search. [...]
Guide to Optimizing Your Business’s Facebook Page
As social media marketing consultants and digital ad agency in Charleston, South Carolina, our SMO and SEO company experts help businesses and organizations take advantage of the marketing opportunities such as using Facebook. Facebook remains the top social network social [...]
Key Factors For Hiring A Charleston Web Designer
As web designers in Charleston, South Carolina, we know that your website is an extension of your brand and business. If your business has a professional website that is engaging and user-friendly, your website will attract more interest for [...]
Ultimate Guide To Facebook Advertising For Business
Why has Facebook advertising become so popular? Because it’s easily one of the cheapest ways to reach your customers. When compared to print media and other forms of online advertising, the bang for your buck with Facebook advertising is [...]
Understanding Google Adwords For Effective Online Marketing
Move on over, print and TV advertising–online marketing is here to stay. Sure, it’s been all about online marketing for the last decade or so–that’s no secret. But its importance and effectiveness continues to grow rapidly as online marketing services [...]
Understanding Google Analytics: A Primer
As an SEO agency in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a [...]
Top 4 Reasons Why Many Website Designs Fail
I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because [...]
Benefits Of Implementing Calls To Action On Your Website
Do you really need a call to action on your website? If you want to turn visitors into customers, then the answer is an emphatic yes! As a matter of fact, our web designers in Charleston recommend that you [...]
Top 5 Trends in Responsive Web Design
Most Charleston web design companies offer responsive web design as a part of their services. Responsive web design is a design that functions smoothly across all devices–desktops, laptops, phones, and tablets. Before smartphones and tablets, it wasn’t necessary to include responsive [...]
5 Compelling Reasons to Choose a Responsive Web Design
Although there are many website designers in Charleston, South Carolina to choose from, there are some website designers that haven't kept up with the times. For example, recently we were contacted by two businesses in the Charleston area that used [...]
Staying on Top of SEO: A Lesson in Adaptability
SEO, or search engine optimization, is always changing. New search algorithms developed every year or so create new rules and practices surrounding SEO. To SEO strategists, like those at the Charleston SEO company of DigitalCoast Marketing, this means more [...]