Search Engine Optimization (SEO) is one of the best strategies to optimize your Google rankings. In today’s world, where anything and anyone can go digital, digital marketing companies are always on the lookout for ways to improve their site’s organic rankings on Google.
With the increasing competition with several business firms and the constant changing of the Google algorithm, it takes patience, resourcefulness, and the desire to learn and discover more about digital marketing to improve your search engine optimization.
When you’re just a small business waiting to make a mark in the digital world, you must do all it takes to rank the best. While it may seem a tedious process, improving your Google rankings is possible with the right knowledge along with helpful tips and tricks.
3 Factors Affecting Search Rankings
The Google algorithm utilizes three essential factors that help gauge how your website will rank on organic searches. When creating or optimizing your web pages, you should look for these factors.
1. Authority and Credibility
One of the most essential factors in determining how well your web page will rank on Google is not on your web page at all. Links have been the most important ranking factor for any web page, and they also help determine the authority of your page. The more times your website is linked from other pages, the more authoritative your site is, and the better your ranking will be.
In simpler words, links serve as votes of confidence. When many sites link to your page, it basically means that your content is good and relevant. With this, your web page automatically becomes more credible and will appear in higher rankings during an organic search.
2. Content Relevance
Visiting and reading content on different websites is like meeting people and listening to them speak. When the content is not relevant or uninteresting, likely, users will not revisit your web page in the future. This is where on-page SEO becomes handy.
On-page SEO involves using target key phrases to catch your audience’s attention by including them in your pages’ most visible places, including the title, meta description, header, and body text.
3. User Signals
The third key factor involves your web visitors. While both authority and content relevance contribute to the overall ranking of your webpage, your visitors’ interaction will help determine how you’ll maintain your ranking.
Some of the most important questions Google assess to maintain your search ranking are the following:
- How often does your page get clicked during search results?
- How long do your visitors stay on your page when they visit?
- Do your visitors quickly go back to the search page and select another website?
According to Google, each user interaction is a different signal that decides whether your page is worthy of a good ranking.
Familiarize with the Google Algorithm
The first step, and probably the most obvious, is to familiarize and get used to how the Google algorithm works. No one, not even the most famous digital marketing agencies, knows the algorithm’s inner workings. Google only announced major algorithm updates, but ranking different web pages constantly changes according to its executives.
With this, it’s important to always stay up to date with all major changes and announcements from Google. To help you keep track of all these updates, there are helpful resources available online, including the following:
- Moz’s Google Algorithm Change History
- Google Webmaster Central
Know Your Current Search Ranking
Before utilizing ways to improve your search ranking, you must know how your web page currently ranks, especially when your website is new. Fortunately, several tools can help.
Site Keyword Rank
Checking your site keywords will help determine how well you rank on organic searches. A specific tool, Ubersuggest, helps assess your rank by looking at specific target keywords on your page.
Your site speed can also affect your overall search ranking. When your site is slow, it’s less likely that your page will rank well and drive a new audience. Some of the best tools you can use to check your site speed are:
- Google PageSpeed Insights
- Pingdom Website Speed Test
- YSlow Browser Extension
Assessing the overall health of your website is essential before you start optimizing. Like MXToolBox Domain Health Report, some tools can help detect your site’s major issues, including general site problems, mail server, blacklist, DNS, and the webserver.
Publish Relevant and Authoritative Content
The number one factor in improving your search engine rankings is publishing quality and authoritative content. In SEO marketing, good-quality content intended specifically for your audience will increase your site traffic, contributing to your web page’s overall authority and relevance.
Fine-tune your content writing skills and present your web page as an authoritative and relevant site about the topic you’re publishing.
Always Update Your Content
Search engines lean towards good content. Having updated and fresh content is considered a good indicator of your site’s relevance. It helps to audit your content by creating a set schedule for your postings and making updates if you need them. Knowing what your audience wants can also help you create new content that will continuously pique their curiosity.
Create Your Sitemap
An easy way to boost your search rankings is by creating a sitemap. A sitemap lists the most important pages of your website to ensure that search engines like Google find them. It also helps understand the structure and algorithm of your website to allow easier navigation.
Sitemaps also enable Google bots to efficiently and quickly index your entire website so that search engines can find all your site’s pages.
Use Related Keywords to your Business
The keywords you use on your pages should relate to your business objectives. It also helps if you know what your target audience normally searches on different engines. Doing keyword research can also help generate specific words you can use on your web pages, and it’s a helpful on-page SEO.
Informational keywords are essential for your site’s optimization. Utilize the keywords well and create detailed and resourceful content while adding title tags and descriptive meta descriptions.
Create a Mobile-friendly Site
Most website traffic comes from mobile devices. With this, you must ensure that your web page performs well even on mobile phones to help improve your search ranking. Here are some tips to help make your website more mobile-friendly:
- Utilize mobile-friendly themes when using common CMS platforms like WordPress or Wix.
- Form fields and your CTAs should use large and easy-to-tap buttons.
- Reduce your pop-ups because they may annoy users.
When your website has a good SEO, it’s more likely that you will rank well on Google search engines. A fully optimized web page ensures that your site will perform well on organic searches, making you one step ahead of your competition. Follow the tips to improve your Google rankings above and boost your site traffic for the success of your business.