In 2020, social media marketing is one of the most effective ways that you can promote your business. Reaching a new audience to grow your business isn’t always easy and can be expensive if you aren’t using the right tools. Many business owners use social media to grow their business but struggle to get customers to engage.
Creating engaging content isn’t always easy, especially if you don’t have much experience in this area. DigitalCoast Marketing isn’t just a web design company in Charleston, SC; we also offer social media marketing services. Below, we are going to offer some tips to help you boost social media engagement for your business.
Try A Social Media Audit
When was the last time that you looked at your social media channels? If you don’t have much experience in dealing with social media marketing, you might not know what is working and what isn’t. A social media audit can be the best way to understand which kind of content is most appealing to your customers, and it can also help you to find new growth channels. At DigitalCoast Marketing, we offer social media audit services that can help you get on the right track. Once you understand your channels a bit better, you can boost engagement over time.
Create Engaging Content
Often, the idea of ‘creating engaging content’ is easier said than done. The main point to consider is that you shouldn’t just be posting content that promotes your business. However, while this is important, you should also be posting content that your customers can relate to and will make them interested in working with your firm. Depending on your industry, you could find that some trending topics can get your customers to engage. Some research into what your competitors are posting can be useful here, as well as testing of different kinds of content. The more engaging the content is, the easier it will be for your customers to engage with what you are posting.
Do you find that your customers ask questions on your social media posts? Many businesses make the mistake of ignoring these as they don’t have time to answer all questions, but this isn’t the right move. If you can, you should always answer any questions that your customers ask online. This approach will show that you care and that you are ready to engage with them. This strategy can also make your brand appear more personable, and this is always great. If you can’t answer every question that gets asked, you could also consider hosting a Q+A session online. This approach will give your customers a chance to ask any questions, and it will make your content much more engaging.
Try Video Content
Did you know that millions of people in the U.S. watch online videos every day? Video content is one of the most effective types of content that you can post on your social media channels, and so if you aren’t already doing this, you should start right away. Video content can come in a variety of forms including promotional videos, explainer videos, and even testimonials from clients. If you post video content on IGTV or create Reels using the new feature on Instagram, you can increase the reach of your posts. Why not spend some time looking at popular video content and use this to find the voice for your brand? If you don’t have the time, then consider working with us and using our video marketing services to save you time and get your brand noticed on social media.
Engage With Others In Your Industry
Another great way to boost social media engagement for your business is to connect with others in our industry. Often, the more involved you are in your chosen industry, the easier it will be to have other similar businesses connect and engage with your content. There are a few great ways that you can achieve this, including by sharing content that others have created and by asking them to write guest blogs for your business. As long as you are crediting all content creators, and you are tagging them in posts on your social channels, this kind of engagement can be extremely beneficial to growing your business.
Consider Influencer Marketing
Influencer marketing is an extremely effective strategy in 2020, and it is something that you should consider carefully. When customers see a familiar face promote your brand online, they are much more likely to engage with the content and make that final purchase. Influencer marketing typically works better on social media, and if you choose the right influencer, you can reach a whole new audience exceptionally quickly. Something to consider is that influencer marketing can be costly, especially if you are opting for influencers with large followings. If your budget is on the lower end of the scale, you might want to begin with micro-influencers.
Add Relevant Hashtags
Finally, if you want to boost social media engagement for your business, you need to be using relevant hashtags. On channels such as Instagram, hashtag strategies can be quite challenging to understand at the beginning. While you might think that you are using hashtags that are relevant to your brand, these hashtags could be seeing millions of posts every single day. This will result in your content getting lost and you reach declining. You must make sure that you are using relevant hashtags for your audience, and you should always check if they have been shadowbanned by Instagram. The more relevant these are, the easier it will be to boost your engagement within your target audience.
Work With DigitalCoast Marketing
If you are struggling with boosting your social media engagement, DigitalCoast Marketing can help. As a web design company with experience in SEO and social media marketing, we can make sure that you are not only reaching the right audience but that your conversions are coming through to help grow your organization.
We can help you by starting with a social media audit and can ensure you are focusing on the right topics in your content. Get in touch today to find out more.