Search Engine Optimization

Small Business SEO Advantages

As an online marketing agency in Charleston, South Carolina, we help many small businesses with search engine optimization (seo). When small business owners think about getting involved in SEO, they often become intimidated. Small businesses see massive corporations and large businesses dominating the search engines. Large corporations have access to hundreds of thousands of dollars [...]

A Guide to Understanding Google’s Local 3-Pack

As search engine optimization experts in Charleston, SC, we keep a close eye on any changes Google makes to displaying search results. For example, Google made a major change to the way it displays the top results in local search. Previously, the top seven results for a local search were grouped into their own panel at the [...]

By | 2017-02-12T01:57:27+00:00 March 20th, 2016|Local SEO, Search Engine Optimization|0 Comments

Understanding Google Analytics: A Primer

As SEO specialists in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a way that’s easy to understand, there’s no excuse to not use it to help support all your business’s important decision-making. Valuable [...]

By | 2017-02-12T01:57:28+00:00 January 18th, 2016|Search Engine Optimization|0 Comments

Staying on Top of SEO: A Lesson in Adaptability

SEO, or search engine optimization, is always changing. New search algorithms developed every year or so create new rules and practices surrounding SEO. To SEO strategists, like those at the Charleston SEO firm of DigitalCoast Marketing, this means more analytics and finding effective ways to implement SEO. To business owners, this means constantly updating and [...]