In the ever-changing business landscape, shifting from traditional strategies to innovative experiments has become a pivotal aspect of success. Gone are the days when conventional marketing methods were enough to reach the target audience. Today, the digital realm demands a more agile and tailored approach. The Shift from Traditional Strategies to Innovative Experiments: Understanding the [...]
Running a start-up company can be daunting and terrifying. With so many risks involved, and so much responsibility on your shoulders as an entrepreneur, it’s crucial to make the best of any professional advice you can get, and learn from others with more experience. This is where digital marketing specialists can really help. Digital marketing [...]
So you’ve decided to start your own business and promote your products and services through a website. The digital world makes it easy for people from different backgrounds and parts of the world to connect, which helps when you’re trying to get as many people as possible to buy what you’re selling. However, if you’re [...]
At DigitalCoast Marketing, located in Charleston, South Carolina, we know the importance of adding video content to your website. It has been proven that websites with videos perform better than those with static content. In addition, videos are recognized, valuable SEO tools. In this article, we will explain why web design and videos are [...]
As the premier digital marketing agency in Charleston, South Carolina, we are often asked about the necessity of blogging. Some see it as a waste of time but those who blog know that nothing could be further from the truth. In this article, we will explain how blogging helps drive traffic to your website, converts [...]
2018 has been a momentous year in the world of search engine optimization (SEO). Throughout the year, we saw algorithm updates, the havoc GDPR caused, and an increased emphasis on E-A-T for content. It’s no surprise that, with 2019 fast approaching, many of us marketers are left wondering “What SEO strategies should I carry into [...]
The Internet makes it easier than ever for people to find what they’re looking for. This applies to searching for products and services because a website that advertises their items save people the trouble of driving through their neighborhood and having a 50/50 chance of finding what they’re looking for at the local stores. [...]
Building a business from the ground up is a time-consuming and challenging process. But advertising your brand does not have to be the most difficult part of creating a presence in the consumer market. Marketing strategy can make or break a startup. Having the best product in the world won’t matter if nobody knows your [...]
While most marketers use a mixture of digital and print methods, online marketing is becoming more and more important within the advertising marketplace. This is no wonder since the average American is online a staggering twenty-four hours a week. Online marketing encompasses a wide range of tactics, from digital ad placements on blogs and websites, [...]
In the current and ever-growing internet culture, marketing your business through the use of online methods and platforms is the key to its success. The successes brought to businesses over the years from traditional forms of advertising such as newspapers, radio ads, or television commercials — while still relevant — cannot compare to the successes [...]
