Search engine optimization (SEO) should always be an integral part of web design. If you take your digital presence seriously, you should combine SEO with your web design process to put your website on the right path to growth. Your web design company should start focusing on your organic search strategy from the moment they plan your website’s design. Every time you create a new website, SEO principles should be integrated into the design. It should not be an afterthought or retrospective unless you want to optimize your existing website with the help of digital marketing agencies.
Here are 5 SEO tips your digital marketing firm must combine with your web design.
Many brands and their seo agencies approach the design of a new website purely from a creative and functional perspective. They are mostly focused on the new website’s looks and UX. While these elements are extremely important, so is search. Your web design and digital marketing company should also focus on the following tips.
1. Create a Web Design that is Easy to Read
Many people might not realize the impact of web design on content. Poor web design can make it challenging for your visitors to read the information they came looking for.
Your web marketing agency should avoid creating pages with blocks of content in unexpected places. It is also important to avoid lots of hyperlinks that don’t seem to have a clear purpose. Your web design must be well-planned to make the content structure logical and easy to read. Else, you could send more of your visitors away.
How many times have you been on a website with text that was almost impossible or hard to read due to the design? If your visitors also experience such a design on your website, they will not be able to get the required information.
For example, using light-colored text on a white background can make it difficult to read the text. Similarly, dark-colored text on black or other dark backgrounds can have a similar effect. It is also important that your web design company use the right type and size of fonts.
You should choose a web designing agency that also doubles as a digital ad agency. They are more likely to know how to create websites that make it easy for your visitors to read all the required content.
It is also important to design with WCAG and ADA guidelines to ensure that your web design is all-inclusive. Remember that implementing WCAG guidelines can also help boost your website’s SEO.
2. Create a User-Friendly Web Design
Website visitors are happy only when they find exactly what they came looking for. It could be anything:
- Textual information
- An image
- A video
- An offer
You should choose web design and seo companies that create a website that is easy to navigate on both desktop and mobile.
- The menu should provide all the relevant categories
- The header must provide visitors with everything they need to take the desired action
When you have a user-friendly web design, people are going to spend more time on your website. They are also likely to share your information or pages on social media. If it is not user-friendly, your bounce rate will increase.
Bounce rate is an important search ranking algorithm factor. The higher it rises, the lower your pages tend to rank. So, it is important that your web designing and seo firm must create a user-friendly website that keeps more of your visitors on your pages.
Google, Bing, DuckDuckGo, and all other search engines want to deliver high-quality results that are relevant to their users’ search intent. So when someone clicks on your search results and lands on your page, search engines want them to have a satisfactory user experience.
3. Create Sitemaps
Good web design can also play an important role in search engines effectively crawling your website. All good web design and digital marketing agencies will create a sitemap for a website. Sitemaps provide Google and other search engines a guide-map on all the webpages and content within your website. They also make it easier for you to tell search engines the pages that are most important.
Experienced web design and seo firms understand the importance of sitemaps in both SEO and web design. A well-planned and well-laid out sitemap is especially more important for large websites and new websites that may not have developed any external links yet.
The SEO benefits of sitemaps are not just limited to improving your website’s search engine rankings. They also help improve user navigation. Sitemaps also have key metadata that further boost the rankings of your webpages.
4. Focus on Simplicity& Relevancy in UX
When it comes to effective SEO strategies to combine with good web design principles, very few digital marketing companies emphasize the importance of keeping the design simple, clean and relevant. This is an important key to great UX.
- Simplicity means that your website should be free from distractions.
- Provide your visitors with a simple navigation experience that takes them quickly to the page where their desired information is located.
And always provide information that is relevant to your visitors’ search intent.
5. Create a Mobile-Friendly Website
With over 50% of search traffic originating on mobile devices, your website should be designed to render properly on all types of devices. The best web design and seo agencies will create a website for you that is mobile-friendly. Responsive design is an important search ranking factor in Google. Thus, creating a mobile-friendly website will go beyond ranking high on search engines. It will also provide a better user experience to your visitors from mobile devices.
When your content is not designed for mobile, it will harm your search rankings and send away more visitors.
So, modern SEO and web design go hand in hand. Using the services of the right web design and digital marketing agencies can help you create an aesthetically appealing website that also ranks high in Google and other search engines.