Paid Online Advertising Specialists in Charleston, South Carolina

Digital advertising is about the right message at the right times to the right audience. We’re a PPC and paid ad agency that can build and monitor your online advertising campaigns. Your paid campaigns, such as Google AdWords, are optimized to meet your goals including quality traffic, ROI, and conversion-based goals. Also, we provide detailed analytics reporting on the performance of the campaign and improvement opportunities.

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Pay-Per-Click Campaign Management

Pay-Per-Click is one of the quickest and most effective ways to advertise your business with precision audience targeting.

We know that the goal of direct response ads, such as Google AdWords, isn’t awareness – it’s action. We build and manage pay-per-click (PPC) campaigns that are optimized to: (1) target potential customers searching for your products or services, (2) eliminate any unprofitable clicks, and (3) maximize your return within your campaign budget. Whether you are looking to optimize an existing PPC account for better performance or create new ad campaigns, we’ll work to achieve a positive ROI for your business.

Profit from PPC

1: Determine Profitability

Is Paid Advertising Right for Your Business

The first step in the process is to determine whether your business can profit from a paid display campaign. We’ll help you to decide which products or services you’ll advertise to target customers who are most likely to buy. Using industry data, we estimate your conversion rate. For example, if 5% of visitors will call, and then you’ll convert 10% into customers, your conversion rate is 0.5%. If your cost per click is $1, then your estimated cost of acquisition is $200. We compare your estimated cost of acquisition to your average profit per customer to determine whether the numbers make sense for your business.

2. Define the Perfect Customers

The Reasons for Buying

After determining whether your campaign can be profitable, we define the perfect customer for your business. Our research focuses on the demographics and the mindset of your potential customers so we can focus your ads toward your target market with laser precision. We create a customer profile matrix that details the problems the consumer is dealing with, the best offers that will encourage them to take action, why they are looking for a solution, and how your products or services provide the best solution.

Customer Research
Keyword Research

3.  Research Keywords & Phrases

The Right Words are Powerful

After we identify your ideal customer, we research the keywords and the phrases for your campaign that will best match a user’s search online. We use various tools such as Google’s Keyword Planner, Google Trends, and Bing Ads Intelligence, tools to conduct research. Our keyword research includes monthly search volume data, estimated click-through rates, and metrics that allow us to choose the best, most profitable contextual content and keywords for your ads.

4.  Create Targeted Campaigns & Ads

Writing for What Interests Your Customers

After we’ve conducted keyword research, we create campaigns that target your ideal customer’s demographics, interests, and geographic locations. We also create ads that stand out, are highly relevant to on-page content, deliver a compelling offer, and have a strong call to action. We ensure that your ad copy is relevant to your target audience on the websites they frequent. We also control your ads to prevent them from displaying for searches that aren’t relevant to your products or services to eliminate paying for any unqualified leads.

Targeted PPC Ad Campaigns
Google Adwords Landing Page

5.  Create Quality Landing Pages

Emphasizing the Benefits of Your Products & Services

While your ads are important, your landing pages are where the magic happens. We design landing pages that are tailored to each of your ads with one big goal in mind – converting the landing page visitor into a customer. Your landing pages will have headlines, content, and a call to action that lets visitors immediately know that your landing page is relevant to the ad that they clicked. We include content that specifically informs your prospects how they will benefit by your products and services.

6.  Evaluate & Adjust Paid Campaigns

Refining Opportunities for Success

With paid digital ad campaigns, there is no such thing as “set it and forget it.” Your competitors are always working hard to cut into your share of ad space. That’s why, every week, we review and optimize your campaigns to ensure success. We track conversions such as web form submissions, online sales, calls from your website, and calls from ads. We continuously adjust your campaigns for bidding, placement, ad delivery, device targeting, and schedules to maximize your return on investment. We also give you an online portal that displays up-to-date information about your ad campaigns including traffic data, costs, click through rates, conversions, and cost per acquisition.

Google Adwords Campaign

Be Focused. Generate Leads.

Contact DigitalCoast Marketing to speak with our paid advertising experts on how to improve your online marketing efforts. You won’t talk to a sales person because we don’t have any. You won’t get a high-pressure sales pitch because we don’t use one. Instead, you’ll talk to a paid marketing expert who will have a frank discussion on how DigitalCoast can help you generate new leads and customers online.

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