South Carolina Online Marketing Blog
At DigitalCoast, one of the things we believe in is educating the public about digital marketing. Here you will find topics that cover social media marketing, website design, paid advertising, and much more.
What are the Advantages of Advertising on LinkedIn?
As a digital marketing agency in Charleston, South Carolina, we help clients produce effective advertising campaigns for LinkedIn. LinkedIn was created in 2002 to connect companies and people with similar professional backgrounds. With over 400 million members, it makes sense [...]
Small Business SEO Advantages
As an online marketing agency in Charleston, South Carolina, we help many small businesses with search engine optimization (SEO). When small business owners think about getting involved in SEO, they often become intimidated. Small businesses see massive corporations and large [...]
Why is Digital Marketing So Important?
As a digital marketing company in South Carolina, our entire focus, obviously, is on digital marketing. Why is digital marketing so important? Simple. It is the fastest growing force in the current marketing arena, it will be the future of [...]
Is Email Marketing a Good Fit For My Business?
As a digital marketing company in Charleston, South Carolina, we help with email marketing. Email marketing seems to be one of those buzz words you hear repeated, ad nauseam, on the internet, at conferences, and during marketing strategy meetings. The claim is that [...]
Website Design Company: Is A Mobile Friendly Website Really Needed?
As a web design company in Charleston SC, we believe having a website is a great start to getting your business online, but unfortunately, it's not enough. With more and more people switching from their desktops to handheld devices, it [...]
What Your Website Design Says to Your Audience
As a website design company in Charleston SC, we know that your website is often the most significant marketing method you have. A colorful, professional and informative website can serve as a silent salesman by teaching potential customers about your [...]
A Guide to Understanding Google’s Local 3-Pack
As an SEO agency in Charleston, SC, we keep a close eye on any changes Google makes to displaying search results. For example, Google made a major change to the way it displays the top results in local search. Previously, [...]
Guide to Optimizing Your Business’s Facebook Page
As social media marketing consultants and digital ad agency in Charleston, South Carolina, our SMO and SEO company experts help businesses and organizations take advantage of the marketing opportunities such as using Facebook. Facebook remains the top social network social [...]
5 Tips to Hiring a Web Designer in Charleston (or Elsewhere)
As web designers in Charleston, South Carolina, we know that your website is an extension of your brand and business. If your business has a professional website that is engaging and user-friendly, your website will attract more interest for [...]
A Primer on Facebook Advertising
Why has Facebook advertising become so popular? Because it’s easily one of the cheapest ways to reach your customers. When compared to print media and other forms of online advertising, the bang for your buck with Facebook advertising is almost [...]
Understanding Google AdWords Campaigns
Move on over, print and TV advertising–online marketing is here to stay. Sure, it’s been all about online marketing for the last decade or so–that’s no secret. But its importance and effectiveness continues to grow rapidly as online marketing services [...]
Understanding Google Analytics: A Primer
As an SEO agency in Charleston, South Carolina, we love Google Analytics! The kind of analytics that once cost business owners thousands of dollars are now at everyone's fingertips for free. Because Google Analytics provides web analytics in a way [...]
Top 4 Reasons Why Many Website Designs Fail
I’ve been a web designer in Charleston, South Carolina since 1999, and I’ve seen web site after web site (not designed by me!) fail to live up to the owner’s expectations. For example, some businesses develop a web presence because [...]
Why Your Website Needs Calls to Action
Do you really need a call to action on your website? If you want to turn visitors into customers, then the answer is an emphatic yes! As a matter of fact, our web designers in Charleston recommend that you [...]
Top 5 Trends in Responsive Web Design
Most Charleston web design companies offer responsive web design as a part of their services. Responsive web design is a design that functions smoothly across all devices–desktops, laptops, phones, and tablets. Before smartphones and tablets, it wasn’t necessary to include responsive [...]
Why You Need a Responsive Web Design for Your Site
Although there are many website designers in Charleston, South Carolina to choose from, there are some website designers that haven't kept up with the times. For example, recently we were contacted by two businesses in the Charleston area that used [...]
Staying on Top of SEO: A Lesson in Adaptability
SEO, or search engine optimization, is always changing. New search algorithms developed every year or so create new rules and practices surrounding SEO. To SEO strategists, like those at the Charleston, SC, SEO company of DigitalCoast Marketing, this means more [...]