As a website design company in Charleston SC, we believe having a website is a great start to getting your business online, but unfortunately it’s not enough. With more and more people switching from their desktops to handheld devices, it has become imperative to not only have a website, but to have one that can be viewed by everyone. This allows the screen to adjust to the device the visitor is viewing it from, which offers a great visual experience.
Over 50% of all searches are now performed using smart phones. If you include local searches, it’s 90%.
Google has also announced that website search positions will be partly based on mobile friendliness, which means non-mobile friendly websites will start to rank lower in the search engines and mobile friendly websites will rank higher.
The tendency of online users to abandon a site that is not compatible with all devices is surprising. 57% of visitors will abandon a website they can’t view properly on their mobile device, while 47% of users will not recommend it to others.
As web designers in Charleston, South Carolina, we know that your website is an extension of your brand and business. If you have a site that is engaging and user-friendly, you will attract more interest for your business.
Problems encountered by websites that are not compatible with mobile devices:
- Poor user experience
- Difficulty in viewing information
- Information is skewed
- Difficulty in reading and navigating pages
Below are major reasons why your website should be mobile friendly
1. To Retain Your Customers
Websites that are not easily viewed from all devices, makes it difficult for your target market to see what you have to offer. As a result, you’ll easily lose returning visitors. For instance, a smart phone user will quickly leave a website if they can’t view all of the content on the site. They’ll just switch to a friendlier website that meets their needs.
2. Mobile Friendly Websites Rank Better In Search Engines
As stated earlier, Google is looking more positively on sites that can be viewed from all devices, as it relates to ranking websites. Designing an SEO mobile friendly website is key to ensuring visitors not only visit your site, but stay on it. Here at Digital Coast Marketing, we have web designers and SEO specialists who keep up with the latest insights and algorithm changes to increase your visibility for the most targeted and lucrative searches.
3. It Can Boost User Engagement
A mobile friendly website generates twice the average traffic than non-mobile friendly sites, due to the amount of people that search the internet from their hand held device. In other words, more engaged visitors will invest more time on a website they can easily view versus one they cannot.
Converting to a mobile website is one of the first steps to position yourself to be found online. Plus it’s visually appealing when potential customers are visiting your site.